Julia Shapiro is an emerging designer who graduated from Cornell University with a Bachelor of Science in Fiber Science and Apparel Design. She has worked as an intern for Jeremy Scott, Hood by Air, Mara Hoffman, Only NY, Married to the Mob and Basta Surf. Julia has always been weird.


Upon graduation, Julia had a hard time saying yes to the obvious next step to place herself in New York City. One sleepless night the realization came that the reason for this was that the fashion scene in New York City has gone stale. New York City relies on its outdated reputation of being the fashion capital of our world to drive business. Pumping out the same "conservative chic" every season as well as the general globalization of the fashion industry has turned New Yorkers into fashion robots with mass produced style as opposed to the groundbreaking and unique style the city was once known for. Julia decided to use this opportunity to make a stand, to call New Yorkers back to being the self expressive, crazy, tastemakers of its past. To reject big business, to reject designers who rely on spreadsheets, trend forecasting, and statistics to create their collections, and to give themselves over to the art of fashion, designers who create worlds, who pour their heart and soul into each collection, who are not a corporation, who have a voice. Taking advantage of the environment at Lincoln Center during fashion week, Julia took her own show by presenting a guerilla style flash mob fashion freak show to the onlookers of fashion week. 


In our digital era, people are exploring their identities through avatars. This could range anywhere from creating entirely different personas that only exist in cyber space to simply managing your social media pages and tailoring an idealized version of yourself. The internet is enabling more people than ever to explore their identity by promising safety through anonymity. Before the digital era, radical self expression through fashion was the way people explored their identities. With a club scene that required over-the-top, perverse, and outlandish looks to get in, people were encouraged to create and escape into different personas each night. The rise of the digital age has made it so that the ease of digitally exploring your identity has wiped out the physical art of fashion and dress and reduced dress to simply necessity. J Shap aims to bring back the importance of fashion as art, as escapism, and as exploration. Physically exercising radical self expression through dress evokes different way of acting, different attitudes, and ultimately gives you the confidence to bring those qualities over to better yourself as a person.